Yesterday the financial price comparison site, BeatMyQuote.com was purchased by Google for £37.7 million. And within the same 24-hour period Google decided to slap on a penalty to lower it’s ranking due to violating Google’s webmaster guidelines.

As the news came out that Google acquired the price comparison site, SEOs like SEOBook called out the site’s aggressive SEO tactics. Aaron Wall shows how the site was using techniques that went against Google’s guidelines, such as link buying, doorway pages and other questionable techniques.

Shortly after, BeatThatQuote.com was penalized in Google. It wasn’t an all outright ban, being that the site is still indexed but if you search for the name of the site, it does not come up at the top of the results anymore.

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