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6 Powerful Truths About SEO That You Don't Know Everywhere you turn on the 'net, you see something about search engine optimization. I'm convinced that 90% of the information about SEO is regurgitated crap. Don't get me wrong, I'll be the first to admit that you can't do anything without a well-optimized web page. If your web page sucks, the search engines will treat it as such. But now, search engines have shifted their focus from the web site in question to the pages that link to the site.. How does Google Rank Pages? Google has dramatically changed the way they rank pages in the last few years. What worked once upon a time does not seem to work now. What worked before? PageRank and keyword rich incoming links. Webmasters just swapped keyword-rich links, bought high PageRank keyword-rich links etc. Optimized sites could dominate the results, but Google wants genuine sites that have natural incoming links (votes). How to choose and use Keywords ? Let me ask you a few questions. What is your keyword targeting strategy? Do you go for the more general and competitive terms or for the more specific, longer and less competitive ones? Do you prefer shorter or longer articles? Are you targeting Google or Yahoo and MSN? Before I lay down my general keyword strategy, let me explain what is the “keyword ladder” and then I will elaborate on why I believe in climbing it (a bottom-up approach). New and Improved 10 Tips to the Top Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started: 1. Do not purchase a new domain unless you have to. Due to Google's aging delay for all new domains (see this forum thread Top 10 Webmaster SEO Mistakes And How To Avoid Them One of the biggest misconceptions with new webmasters is that you need to hire an "expert" in SEO to achieve high rankings. Search Engine Optimization (SEO) is not rocket science. You don't need a degree or a doctorate in IT or marketing to apply effective SEO techniques. There are, however, several rookie mistakes that are made by many new webmasters. This guide focuses on these mistakes and explains how to avoid them.