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Top 10 Webmaster SEO Mistakes And How To Avoid Them One of the biggest misconceptions with new webmasters is that you need to hire an "expert" in SEO to achieve high rankings. Search Engine Optimization (SEO) is not rocket science. You don't need a degree or a doctorate in IT or marketing to apply effective SEO techniques. There are, however, several rookie mistakes that are made by many new webmasters. This guide focuses on these mistakes and explains how to avoid them.